Pakistani mangoes: Malaysians have firsthand experience of taste, aroma

Hundreds of Malaysians had a firsthand experience of the taste, succulence and aroma of the famous Pakistani mangoes as they converged on a hotel in Kuala Lumpur to feast on a wide spread of mango delights made out of freshly-arrived mangoes from Sindh. 

The occasion was provided by the Sindh Mango Festival arranged in the Malaysian capital by the Sindh Board of Investment (SBI) in collaboration with Agriculture Department (GoS), Pakistan Fruits and Vegetable Exporters Association and Progressive Growers of Sindh. 

The festival featured a display of all popular Sindh mangoes such as Sindhri, Began Pali, Chaunsa, Langra, Anwar Retaul, Saroli, Dasehri, Sunehra and Fajhri. Chairman SBI, Zubair Motiwala who was chief guest on the occasion, watched with interest and excitement as keen food lovers and men and women of Asian descent descended on the hotel to treat themselves to a wide spread of mango delicacies, including mango ice cream, mango soufflé, mango mousse, mango trifle, mango tart, mango pudding, fresh fruit platter and mango cake. 

Briefing the guests and visitors later, Motiwala said the mango festival in Kuala Lumpur was coming on the heels of a similar and successfully arranged festival in Dubai where various varieties of Sindh mangoes were showcased at major super stores to the delight of fruit lovers who bought away over 500 tonnes of the juicy fruit in just two weeks. “We are hoping to have a similar response here and from here we go to Singapore which also boasts of a sizeable segment of population with taste buds addicted to our mangoes,” he said. 

He invited the Malaysian importers and businessmen to look at the vast agriculture sector in Pakistan where endless opportunities awaited them for joint ventures and business matchmakings. Earlier, Pakistan High Commissioner to Kuala Lumpur Shahid Kiani said the mango festival in Kuala Lumpur was a welcome event which would help trigger a greater demand for the Pakistani mangoes already gaining popularity locally because of their fine quality and superior taste 

Kiani said the Pakistan High Commission had in consultation with the SBI also arranged a roundtable conference on the sidelines of the mango festival to highlight business and investment opportunities in the Sindh province and elsewhere in Pakistan. Some 30 entrepreneurs and captains of various industries in Malaysia would attend the roundable to deliberate upon measures to enhance collaboration in various sectors.-PR 

Copyright Business Recorder, 2013

Muhammad Ramzan Rafique
Muhammad Ramzan Rafique

I am from a small town Chichawatni, Sahiwal, Punjab , Pakistan, studied from University of Agriculture Faisalabad, on my mission to explore world I am in Denmark these days..

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