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Nestle Pakistan launches safe milk movement

  • Nestle Pakistan and Tetra Pak Pakistan co-launched their ‘Pakistan Safe Milk Movement’ aimed at to educate every Pakistani on the importance of consuming milk that is safe and giving enough awareness to everyone to be able to understand how milk could be unsafe and the subsequent adverse effects on health owing to the consumption of unsafe milk. 

    Syed Babar Ali, a renowned entrepreneur and the member board of directors, Nestle Pakistan, while speaking at the occasion said the movement would result in improving the overall quality of dairy farming and had the potential of making Pakistan a major exporter of milk in the global market. 

    “High quality standards, safe handling of milk from milking shed to the pack of milk in consumer’s hand results Milkpak to hold strong brand equity with its consumers and enjoys market leadership in the UHT all-purpose milk category,” said Roland Steiger, Business Head of Ambient Dairy Nestle. 

    “Nestle is involved in numerous initiatives to create shared values, including farmer development, training of female livestock workers through external dairy development projects and model farms among many others,” said Waqar Ahmad, Head Of Corporate Affairs Nestle Pakistan. 

    Copyright Business Recorder, 2013

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