A Sindh mango festival being organised in the Malaysian capital on Tuesday is set to draw hoards of followers of this mouth-watering Pakistani fruit given its rich taste and succulence that has held generations of fruit lovers tied to it regardless of where they go or live on the globe.
The festival, which would be followed by the launch of the mango at select super stores and outlets of hyper market in Kuala Lumpur and elsewhere in Malaysia, is being organised by the Sindh Board of Investment (SBI) in partnership with Pakistan High Commission in Kuala Lumpur, says a message here from Malaysia on Monday.
The festival is likely to be attended by a large number of visitors and representatives of upscale food outlets and hyper market as well as members of the diplomatic corps, trade bodies and business concerns dealing in the food sector. Besides various popular mangoes such as Sindhri, Began Pali, Chaunsa, Langra, Anwar Retaul, Saroli, Dasehri and Sunehra grown in the southern province of Sindh, the festival would also feature display of a wide spread of mango delicacies, including mango ice cream, mango souffl?, mango mousse, mango trifle, mango tart, mango pudding, fresh fruit platter and mango cake.
A seven-member delegation led by Sindh Board of Investment (SBI) Muhammad Zubair Motiwala and accompanied by leading mango exporters in the private sector is also visiting Kuala Lumpur to attend the festival and meet important stakeholders to explore avenues for synergistic co-operation at the halal sector, special economic zones, urban development & infrastructure, agriculture, livestock & food value-addition and energy.
Speaking about the mango festival and the visit of the SBI delegation to Kuala Lumpur, Pakistan High Commissioner to Kuala Lumpur Shahid Kiani said the mango festival was a welcome event which would help trigger a greater demand for the Pakistani mangoes already gaining popularity locally because of their fine quality and superior taste. “I hope the mango festival will help us promote mangoes export, enhance market share and develop vital linkages with importers and retailers to attain volume and bulk quantity orders from them,” he said.
Kiani said the Pakistan High Commission had in consultation with the SBI also arranged a roundtable conference on the sidelines of the mango festival to highlight business and investment opportunities in the Sindh province and elsewhere in Pakistan.
