Lipton, the world’s leading tea brand has announced the grand prize winner to its three-month long Dip&Win consumer promotion campaign. Javed Suri, resident of Karachi, proud winner of a new car. The innovative nation-wide campaign had consumers of Lipton tea bags excited at the unique opportunity to buy the Lipton Dip&Win Tea Bags pack during the campaign duration. 

The promotion was centered on a unique innovation where the gift icon was revealed on the tea bag during the process of actually brewing their cup of tea. In doing so consumers won exciting prizes, culminating in the coveted grand prize of a new car. Sarah Sadiq Brand Manager Lipton said: “Lipton plays the role of an energetic brand that aims to redefine the meaning of tea in people’s lives. By celebrating positivity in everyday life, Lipton tea arouses confidence, optimism and cheerfulness in the lives of its consumers.-PR 

Copyright Business Recorder, 2013

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