Demand for artificial jewellery soars

The demand for artificial jewellery has increased manifold due to huge rise in the prices of gold. The skyrocketing gold prices, worsening law and order, increasing incidents of snatching have badly affected the gold jewellery business, jewellers said. The artificial jewellery has turned out to be the best choice for majority of the people, whose purchasing power have significantly weakened due to unprecedented hike in gold prices. 

Artificial jewellery is not only inexpensive but also offers variety of designs and colours. This increasing trend of wearing artificial jewellery is one of the main reasons for the huge drop in the sale of yellow metal. The quality of local artificial jewellery is very high. However, the increasing requirement is fulfilled by the imported jewellery from India, China and Italy. 

Artificial jewellery shops in the city are full of golden and silver ornaments, including ear-tops, bangles, rings, necklaces, chains, nose pins, toe-rings, anklets, bracelets and others items. Currently, prices of these artificial sets are on the rise owing to its increased demand. 

Talking to Business Recorder, a jeweller at Saddar Market said that owing to surging food prices and high cost of living, people could no more afford buying gold ornaments. On wedding occasions, now even wealthy families preferred to purchase lightweight gold jewellery sets or gold-plated jewellery, he added. 

Copyright Business Recorder, 2013

Muhammad Ramzan Rafique
Muhammad Ramzan Rafique

I am from a small town Chichawatni, Sahiwal, Punjab , Pakistan, studied from University of Agriculture Faisalabad, on my mission to explore world I am in Denmark these days..

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