Dr Japie Conraidie, Head of Nestle’ Pakistan gave a brief history of the importation of the better producing cows to Pakistani market and explained how the industry has evolved since the time he was on the first ship taking the cows off. He explained that since the white revolution slogan has shown many changes in the dairy sector of Pakistan, resulting in an increase in milk production, better breeding, AI awareness and better animal husbandry. During this period, we also saw a wave of milk processing facilities opening up in Pakistan including UHT, fresh, powdered, organic and value added products.
All of these efforts increased the consumer awareness for better products and helped in developing major co-operatives and value chains. In the mean time we also saw an increase in the number of pure bred and cross bred animals in Pakistan. There are many companies operating in Pakistan with tested semen of local and imported breeds and live animal imports.